Yash Raj Films (YRF) has some big plans in store for Hrithik Roshan and Tiger Shroff’s upcoming action flick ‘War’. While the two stars have begun with an interesting promotional strategy of conflicting each other, there is more in store. YRF has decided to open the film’s advance booking five days before its release, in a bid to increase the opening day figure of ‘War’. As if this was not enough, the high-on-action drama will bank on the national holiday of October 2 (Gandhi Jayanti), trying to expand the collection by coming out on a Wednesday. Going by the promotional strategy and the positive response the film has garnered, it seems like ‘War’ will resurrect YRF’s lost glory at the box office.
Yash Raj Films (YRF) has some big plans in store for Hrithik Roshan and Tiger Shroff’s upcoming action flick ‘War’. While the two stars have begun with an interesting promotional strategy of conflicting each other, there is more in store. YRF has decided to open the film’s advance booking five days before its release, in a bid to increase the opening day figure of ‘War’. As if this was not enough, the high-on-action drama will bank on the national holiday of October 2 (Gandhi Jayanti), trying to expand the collection by coming out on a Wednesday. Going by the promotional strategy and the positive response the film has garnered, it seems like ‘War’ will resurrect YRF’s lost glory at the box office.