The carefree, free spirited attitude of Aditya Chopra’s Befikre has very successfully translated with its trailer! Which is why, it has piqued curiosity and made sufficient impact to break all online records for any Hindi film with 10 million views in just 24 hours! We are happy to share this magic number with you to give an idea of its reach.
| No. | Movie Name | Asset Type |
First 24 Hours-Views in Million |
|
| 1 | Befikre | Trailer | 10 | |
| 2 | Ae Dil Hai Mushkil | Teaser | 8 | |
| 3 | Dilwale | Trailer | 7.5 | |
| 4 | Ae Dil Hai Mushkil | Trailer | 5.5 | |
| 5 | Sultan | Trailer | 5 | |
| 6 | Prem Ratan Dhan Payo | Trailer | 5 | |
| 7 | Fan | Trailer | 3 |
This magical number of 10 million is especially significant, despite the trailer being launched at an odd hour of midnight India time.
Other highlights:
- Fastest 10 Million views of any Hindi film trailer!
- #BefikreIndia was a trending topic in India for more than 13 hours on Twitter.
- Apart from India, the trailer also trended in Paris, Australia, Germany etc.
- Trailer subtitles available in the following 5 foreign languages: (Arabic/French/German/Spanish/English).
- Trailer text translation in 11 foreign/ regional languages: (Arabic/French/German/Spanish/Hindi/Marathi/Punjabi/Gujarati/Bengali/Tamil/Telugu).
