Fashion Design Council of India (FDCI) today announced Boroline, the renowned Kolkata-based brand as the official sponsor for the Amazon India Fashion Week in association with Maybelline New York Autumn Winter 2016. Boroline to present Chandrani Siingh Fllora to showcase an ingenious collection at AIFW AW16 in the capital.
Keeping the aesthetic of Kolkata alive, Chandrani’s latest collection “Mrityunjay” inspired by Lord Shiva’s avatar will use his symbols like the Trishul, conch shell and cannabis leaves in the form of ingenious prints and sparkling embroidery techniques. White, rust, grey, indigo and bottle green will add flavour to this line. Interestingly, this is the first time she will be using hand woven fabrics and has experimented with delightful stripes and ombre dyeing techniques.
Boroline is the original antiseptic cream of India since 1929. Serving over three generations of Indian consumers, Boroline has evolved as a caring and trusted brand.
“Best wishes to Chandrani Siingh Fllora for her show and we applaud the effort made by Mr. Sethi in giving a platform to the creative minds through FDCI.” says Debashis Dutta, Managing Director, Boroline.
Sunil Sethi, President, FDCI said, “We are proud to associate with the iconic brand Boroline which has its roots in the city of Kolkata. It will be interesting to see how Chandrani Siingh Fllora, our designer from Kolkata reinterprets the age-old symbols of Lord Shiva in a modern milieu through inventive thinking and modern silhouettes.”
