The 18th Edition of IIFA Weekend & Awards- The most spectacular celebration of Indian Cinema worldwide has begun in the cosmopolitan city of New York, USA from 13th– 15th July 2017. EROS NOW IIFA Rocks this year transformed the MetLife Stadium with much fanfare and revelry as the hosts Riteish Deshmukh and Manish Paul brought their charismatic personalities for the musical spectacle!
IIFA Rocks has always been a dazzling musical extravaganza that featured a number of surprises and megastars all on one stage! This year, the spectacular global event was kick started by Multi-talented Bollywood star Diljit Dosanjh beginning the celebrations with a complete feast for the senses.
IIFA Rocks celebrated 25 years of the musical genius A. R. Rahman in the industry with a mesmerizing 90 minute performance alongside a first time medley by Hariharan, Kailash Kher, Mika Singh, Mohit Chauhan, Jonita Gandhi, Neeti Mohan, Javed Ali, Kamaal Khan and Haricharan Seshadri among others. Adding to the extensive list of IIFA Rocks line-up, Aditi Rao Hydari captivated the audiences with her powerhouse performance at the IIFA Rocks Stage.
IIFA Rocks also felicitated the winners for their excellence in the technical field. Ae Dil Hai Mushkil lead the winners list by walking away with 4 awards in the technical category including Background Score (Pritam), Best Engineer (Shadab Rayeen), Cinematography (Anil Mehta, ISC, WICA) and Costume Designing (Manish Malhotra).
Other winners in the Technical category featured Pink’s Ritesh Shah winning Best Dialogue and Best Screenplay and Bodhaditya Bandyopadhyay for Editing. Larnell Stovall, Parvez Shaikh, `ANL` Arasu winning Best Action and Anuj Mathur winning Sound Mixing for the film Sultan. Kapoor and Sons’s Adil Shaikh earning the Best Choreography Award for the song Kar Gayi Chull and Sound Design won by Pranav Shukla for film Mirzya. Fan won two awards for Best Make up (Greg Cannom) and Special Effects Visual (Red Chillies VFX) categories. Neerja took an accolade for Production Design (Aparna Sud & Anna Ipe). Myntra’s Style Icon Award was presented Youth Icon Alia Bhatt at the event.
With the excitement growing across the world, the Official IIFA merchandise is a perfect treat for ‘IIFAn’s’ globally. The Official IIFA Merchandise includes an interesting range of T-Shirts, Caps, Key Rings, Hooded Sweatshirts, Tote Bags, Magnet and Ticket Holders among others that are stylized with the Iconic IIFA’s logo. The Merchandise is exclusively available on e-storehttps://www.jsrdirect.com/webstores/iifa and at MetLife Stadium from 14th – 15th July 2017 during the 72 hour IIFA Weekend and Awards.
IIFA continues on its journey with strength to grow every year in the world of entertainment and building the outreach as a major event globally to bring positive results and impact. This year is set to be one of the biggest, most extravagant and amazing IIFA Weekends to date. Keep up to date with all the latest news and details on IIFA by logging on to www.iifa.com or checking out the social media handles:
Facebook – https://www.facebook.com/IIFA/
Twitter – https://twitter.com/IIFA
Instagram – https://www.instagram.com/iifa/
