Ajay Devgn’s award-winning entrepreneurial initiative, NY VFXWAALA, a renowned Indian Visual Effects Studio, announces a strategic partnership with the acclaimed Swedish studio, Goodbye Kansas Studio, headquartered in Stockholm, Sweden, through its offshore subsidiary. Goodbye Kansas Studios boasts a remarkable portfolio of services, seamlessly integrated across feature films, TV series, commercials, games and trailers. Their expertise spans VFX, FX, CG productions, 3D face and body scanning, digital humans, creature and character design, performance capture, animation and real-time capabilities.
This significant investment establishes two pivotal relationships: NY VFXWAALA has secured a major stake in Goodbye Kansas, through their offshore subsidiary, solidifying the collaboration, while simultaneously launching a joint venture studio in India.
Goodbye Kansas is a powerhouse in creating cinematic trailers for top triple-A games worldwide and delivering visual effects for live-action productions. Their impressive portfolio includes work on games like Cyberpunk 2077, God of War: Ragnarök, Assassin’s Creed Valhalla, the Battlefield franchise and PUBG Battlegrounds. Beyond gaming, they’ve undertaken fascinating visual effects projects. Their ongoing collaborations with HBO, Netflix, Amazon Prime, Disney, Apple TV, Paramount Plus and others have been exceptional. Recent shows they’ve contributed to include True Detective Season 4 (HBO), One Piece (Netflix), and Carnival Row (Amazon Prime). Additionally, they’ve lent their expertise to numerous commercials and feature films, including Asteroid City and A Man called Otto (both featuring Tom Hanks). Their outstanding work has garnered prestigious awards, such as the VES (Visual Effects Society) award for “Outstanding Animated Character in a Commercial” for their work on the character “Dex” in the Cyberpunk 2077 E3 trailer, presented at the 18th Annual VES Awards gala in Los Angeles.
NY VFXWAALA and Goodbye Kansas’ shared vision revolves around mutual growth, leveraging their collective creativity and technical prowess. Together, they will extend premium services to global clients, inviting talents from India and Asia to collaborate on exciting future projects. Their joint efforts will contribute creative and technological expertise, delivering technology-driven visual content to film, TV and gaming companies across India, Asia and beyond. By employing global resource planning, the aim is to enhance production efficiency and elevate industry standards.
The strategy involves scalable capacity expansion and intensified sales efforts within existing business segments (VFX, Animation, Game Trailers and In-Game), targeting new geographical markets and capitalising on the growing trend of outsourcing VFX and gaming content. Additionally, they will adopt a global approach to resource planning and talent acquisition.
Their combined scope of services will strengthen the global service offerings, strategically exploiting opportunities in the Indian Games market and other Asian markets. Goodbye Kansas’s state-of-the-art scanning and motion capture studio will also extend its services to clients in Asia and beyond. Together, they will establish a collaborative Research and Development (R&D) team between both partners. This team will focus on creating innovative tools and technological advancements.
“Our endeavours involve setting new benchmarks with each project. We embrace a continuous process of learning, evolution and adaptation to the latest technologies. I am delighted to extend our NY family through the Goodbye Kansas partnership. Our unwavering passion for delivering excellence persists, fueled by our core values and dedication. We take pride in associating with a like-minded partner, GBK, and look forward to this journey together.” said Founder and Chairman of NY VFXWAALA, Ajay Devgn.
“NY VFXWAALA is an ideal partner for Goodbye Kansas, sharing the same dedication to outstanding talent, cutting edge technology and engaging narrative. This strategic partnership brings together our strengths in a way that will benefit both our organisations. Together, we’re positioned to create exceptional value for our customers, and open new development opportunities for our talented co-workers.” says Goodbye Kansas Chairman of the Board, Per Anders Wärn.
“I am happy to announce this combined financing solution and strategic partnership, welcoming NY VFXWAALA as a business partner and a strategic investor in Goodbye Kansas. Our partnership will significantly contribute to our mutual growth and provide major opportunities for expanding production resources and capabilities, supporting Goodbye Kansas’ journey towards profitable growth” said CEO, Stefan Danieli.
“We are thrilled about partnering with the Goodbye Kansas team. Our joint vision is to raise the quality benchmark, drive global expansion, and deliver exceptional service to clients worldwide. With unwavering commitment to our goals, we eagerly look forward to expanding our business and welcoming dedicated talent not only in India but globally, to collaborate on an exciting future,” says Creative Head and Co-founder of NY VFXWAALA, Naveen Paul.
