In the recent past, several of our Bollywood celebrities have been in trouble with regards to their brand endorsements. And hence, everyone is now being very cautious with regards to their associations. Tabu has recently turned a brand ambassador for a jewellery brand and describes what she looks for in brands, “Before endorsing a product I feel there should be credibility and quality. It should be such a brand that you would have no issues endorsing it.” On the Bollywood front, after films like ‘Drishyam’ and ‘Haider’, Tabu will soon be seen in ‘Fitoor’, playing a vital role.